Nike Motto Font6/11/2023 But wait, there’s more to the story…ĭavidson didn’t even apply for the job but was overheard by Knight discussing how she couldn’t afford the oil painting class she wanted to attend. It was not a famous advertising company that asked for millions to reaffirm the company’s brand, but freelance designer Carolyn Davidson who charged a total invoice of $35, and never even thought she’d done such a masterpiece.Īs we mentioned before, the creation of this masterpiece cost only $35. How much did Nike pay Carolyn Davidson for creating the swoosh symbol? The company wasn’t even producing sports equipment but imported such from Japan (primarily Onitsuka Tiger shoes). The brain of the operation was Carolyn Davidson an ambitious Portland State University student hired by an accounting professor Phil Knight, later to become one of the co-founders of the Nike Company.īack in the days, Knight was running a business of his own, known as Blue Ribbon Sports. The Nike symbol is among the most popular and recognizable ones in the design world, but the Nike logo history is actually a very simple one. Ever since 1971, the Nike logo (swoosh) is backing up the brand’s quality, and teaching designers that the real secret of elegance lies in simplicity. There is almost no person in the world that wouldn’t recognize the Nike logo (swoosh).
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